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SAP Southeast Asia Announces Winners for the Inaugural SAP Best Run Awards 2021

SAP (NYSE: SAP) announced the Southeast Asia winners of the SAP Best Run Awards 2021. (SEA). The SAP Best Run Awards, which are the first of their kind in the region, honor and recognize top organizations in Southeast Asia that have successfully transformed their businesses by leveraging innovations from SAP’s ecosystem of products and services.

Participants were judged on their ability to think outside the box and how technology has been used to disrupt sectors and achieve improved commercial outcomes in a scattered and uncertain economic climate. Cathy Ward, APJ Head, Customer Engagement and Experience, SAP Asia Pacific & Japan, is on the judging panel, which includes prominent business professionals from all throughout Southeast Asia.

Changi Airport Group, Zuellig Pharma, TrickleStar, PXL Marketing Sdn Bhd, and others are among the winners of the SAP Best Run Awards, which span six categories and include Best Innovation Award, Best Customer Experience Management, Emerging Enterprise Award (SMEs*), Most Transformational Award, and more. Verena Siow, President & Managing Director, SAP Southeast Asia, hosted a virtual event to reveal the winners. On-demand viewing of the award ceremony is available here.


In addition, a total of USD 30,000 donation will be made by SAP, on behalf of the winning organisations to the ASEAN Foundation.

“The SAP Best Run Awards is a significant milestone not just for our customers and partners, but also to SAP as well. Following a year of uncertainties, it has been an absolute honour for us to recognize and celebrate the grit, resiliency, and creativity of Southeast Asian organizations as they pivoted swiftly to respond, adapt and accelerate their growth in a challenging business environment,” said Verena Siow, President & Managing Director, SAP Southeast Asia.

“We have seen how technology has emerged as a game changer for our customers, enabling organisations to embed intelligence across end-to-end business process, empowering them with agility and resilience to navigate the uncertain business environment. I look forward to working closely with the business community in Southeast Asia to harness technology to drive greater business outcomes as we set our sights on a new decade of growth ahead.“

SAP Best Run Awards 2021 Winners:

Best Innovation Award – The Disruptor
Recognizes businesses that seek creative solutions to persistent problems during unprecedented times, innovate to carve out new markets for themselves, or embrace technology to transform their businesses.​

Winner: Changi Airport Group (Singapore)


The Group successfully pivoted and scaled beyond pre-pandemic levels – despite launching the platform in mid-2020. With SAP Commerce Cloud as the engine, the company has achieved an expansion of merchants and acquired over 70,000 customers. Please click here to find out more about the collaboration between Changi Airport Group and SAP.

Runner up: Golden Gate Trade & Service JSC (Vietnam) and Loc Troi Group Joint Stock Company (Vietnam)

Best Customer Experience Management – The X Factor
Recognizes businesses that have seamlessly created a customer experience through digital transformation.​

Winner: Zuellig Pharma (Philippines)

With SAP’s support, Zuellig Pharma was supported to maximise its cloud capabilities, eliminated all manual processes and tailored a seamless experience for customers, all in real-time while saving up to 80% in collection costs. Please click here to find out more about the collaboration between Zuellig Pharma and SAP.

Runner up: PT Link Net, Tbk (Indonesia)

Emerging Enterprise Award (SMEs*) – The Small but Mighty
Recognises emerging enterprises* that drive consistent, significant, and sustainable growth, resulting in excellent business performance; and displays the ability to scale and expand overseas.​

Winner: PXL Marketing Sdn Bhd (Malaysia)

The company enabled digital transformation to revolutionize its approach to change management, streamline user experiences and boost productivity resulting in an improvement of inventory management by 40% and productivity of supply chain by 30% – supported by SAP’s solutions. Please click here to find out more.

Runner up: Hung Tri (Vietnam) and PT Adelphi Trans Asia (Mamaroz Juice) (Indonesia)

Most Transformational Award – The Game Changer
Recognizes mid-to-large enterprises* that drive change management within the complexities of large corporates from different lines of businesses, achieving sustainable growth and business performance. ​

Winner: Globe Telecom, Inc. (Philippines)

With SAP HANA DB and SAP S/4HANA, the company successfully engineered new ways of staying agile, scalable and sustainable – and uphold business continuity, resulting in savings of up to 14,200 hours – as well as a 99.99% uptime. Please click here to find out more about the collaboration between Globe Telecom and SAP.

Runner up: National University of Singapore and Singapore Power Ltd

Most Promising Startup or Entrepreneurship Award – The Rising Star
Recognizes emerging enterprises that have developed a unique and commercially viable idea, which has the potential to be sustained in the long run, have worked with SAP to provide value-added services to their customers.​

Winner: TrickleStar (M) Sdn Bhd (Malaysia)

SAP supported the company’s ability to drive digital transformation, deliver value to customers and achieve over 65% in cost, personnel and accounting reductions while being able to grow fourfold since implementation with minimal increase in headcount. Please click here to find out more.

Runner up: Great Deals E-commerce Corp. (Philippines) and Tessa Therapeutics (Singapore)

Most Promising Next Generation Leaders – The Trailblazer (Individual)
Recognizes the next generation leaders in their capacity who have overcome challenges or is a pioneer in its field, creating an impact on leading their organizations, businesses to scale greater heights. ​

Winner: Zuellig Pharma (Philippines)

Zuellig Pharma implemented SAP Intelligent Robotic Process Automation to deploy and scale robots across the enterprise. The company’s automation journey has set new standards for innovation excellence. Please click here to find out more about the collaboration between Zuellig Pharma and SAP.

Runner up: Phu Nhuan Jewelry Joint Stock Company (Vietnam)

The full list of finalists is available here: https://www.sap.com/idea-place/best-run-awards-sea/entries.html.

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