In line with the Department of Trade and Industry’s (DTI) objective of fostering trust in online shopping, Shopee has recently launched a range of innovative features. These enhancements are particularly significant as they cater to the evolving preferences of tech-savvy Generation Z shoppers in the Philippines.
Shopee’s latest campaign, “Ang Dali-Dali sa Shopee,” aims to provide a seamless and enjoyable online shopping experience for Gen Z. Huiyan Pan, Regional Marketing Lead at Shopee, emphasizes their commitment to empowering Filipino Gen Z shoppers by offering a secure and enjoyable platform for online transactions.
The new features introduced on Shopee are specifically designed to meet the unique needs and desires of Generation Z, thereby enhancing their overall shopping experience. Some notable features include:
- COD Unbox: Return on the Spot – This exciting feature allows customers who opt for Cash on Delivery (COD) to inspect their packages upon arrival and immediately return them if any issues are found.
- No Fees for Returns – Shopee has improved its Return and Refund policy by eliminating fees for “Change of Mind” returns. This enables customers to easily return items that do not meet their expectations.
- Shopee’s On-Time Delivery – Shopee has implemented an “On-Time Delivery” program, wherein users receive a free discount voucher if their order is delivered after the promised date. This initiative ensures that deliveries are punctual and reliable.
Shopee’s choice of BINI as their brand ambassador exemplifies their dedication to enhancing the customer experience. By selecting a popular Filipino girl group, Shopee demonstrates their understanding of Generation Z’s values, such as authenticity and social connection.
