Is it time to switch?
If you are tired of carrying huge camera rig and want to try something that is very light but produces almost the same quality as the DSLR, this trade-in promo by Sony is for you.
Great discounts awaits customers who are moving to Sony Alpha system.
You can trade in either your working or non-working digital or analog camera and get up to 40% discount on your purchase of Sony A7 ILCE-7R or ILCE-7K cameras.

Promo duration
September 15, 2015 until October 31, 2015.
Mechanics
- Trade in your working or non-working digital camera (SLRs, and/or Mirrorless camera) of any brand to any of the selected drop-off points nationwide, or to any Sony Service Centers in Metro Manila, Luzon, Visayas, Mindanao.
- A trade-in discount form will be given to the customer in exchange of the camera that was turned over to the drop-off centre.
- Customers can redeem their discounts at any of the participating outlets; discount vouchers should be presented.
- Customers may select which A7 series to get from the 2 models for trade-in available. Customers may pay on cash/ straight credit card or through credit card installment.
- Customers can avail of the 12 months 0% interest installment payment. This 0% interest promotion will be subject to bank approval and valid only if monthly bills are paid in full.
- 12 months 0% interest scheme is valid for all main units.
- Participating banks are the following: BDO, HSBC, Metrobank, PNB, RCBC Bankcard, Standard Chartered and Unionbank.
- All promotion discounts should not be combined with any other / related promotion discount.
- Promo is valid from September 15, 2015 until October 31, 2015.
- Redemption is 60 days after the end of promo period.
Participating outlets

There are more details in this Sony micro site — http://www.sony.com.ph/microsite/a7tradeinpromo/index.html