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All systems go for the biggest MSME Forum: Ureka Mega Manila Forum

Unknown to many of us in Metro Manila, UREKA Forum, an SME (Small & Medium Enterprise) focused group migrating entrepreneurs to e-Commerce has already done forums since 2015. Most of these forums were focused on provincial audiences where SME’s are concentrated.

To date, UREKA Forum, which is powered by Unionbank and its Consortium partners, is gearing up for the biggest event set on February 25, 2017,  at the SM Megatrade Halls 1 to 3.


The forum has already enabled about seven hundred (700) micro, small and medium enterprise (MSME) mostly from Baguio, Iloilo, and Davao to put up their businesses online.

The UREKA Mega Manila Forum is targeting 1,000 attendees, consisting of majorities of MSMEs and UREKA e-Cadets.

In the forum, their “brick-and-mortar” business model will be converted to a “brick and click” model in just one (1) day.


The forums aim to help entrepreneurs revamp their business models by strategically harnessing technology and e-Commerce.

“We are very excited about the upcoming UREKA Forum here in Metro Manila, as it is the culmination of the first phase of the UREKA Forum, which started in October 2015, in key provincial trade-hubs of the country. Importantly, we look forward to also starte connecting UREKA MSMEs with specially-trained UREKA e-Cadets, college students who will assist in getting entrepreneurs get their e-Commerce businesses up-and-running. Lastly, we are honored to also welcome new partners such as Microsoft and Facebook Asia Pacific who will further expand and sustain UREKA eCommerce ecosystem,” said Unionbak Executive Vice President Genaro (Genju) V. Lapez.

What to look forward to UREKA Mega Manila Forum

“Pairing” of the UREKA e-Cadets with UREKA eMSME’s so that they can make their first eCommerce Sale within days of their conversion to a “brick and click” business.

MSMEs then can take their businesses online in just a few hours by providing all pertinent information about their business and products for the website. They also have the chance to learn from and interact with industry leaders from the consortium partners.

Keynote speakers for the UREKA Mega Manila Forum include UnionBank President Edwin Bautista; PhilDev Director and Narra Venture CEO Dr. Paco Sandejas; UnionBank SEVP, Chief Technology and Operations Officer Henry Aguda; PLDT SME Nation VP & Head Mitch Locsin; SHOPINAS President & CEO Sheila Lina, AMTI SVP & GM Bong Paloma; Air21 Retail Sales & Business Development Head Yasmin Vasquez; DragonPay CTO & COO Robertson Chiang; Esquire International Financing Chairman & CEO Rajan Uttamchandani & GeiserMaclan President Brad Geiser.

Contact UREKA Forum

UREKA Customer Service and Secretariat

Phone Number: (02) 667-6388 local 6493 or 0917-5510857
Email: secretariat@urekaforum.ph
Facebook: UrekaForumPH

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