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BrickTech Strategy Fuels Cebuana Lhuillier’s Success in Empowering More Filipinos

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Cebuana Lhuilllier has long been the Filipinos’ go-to microfinance company for their various needs, from pawning, remittance, microinsurance, and micro-savings to business-to-business micro-loan solutions. Since its creation in 1987, Cebuana Lhuillier has focused on empowering Filipinos by providing accessible financial services anytime and anywhere. This mission is the driving force that propels Cebuana Lhuillier to grow, develop, innovate, and improve.

Cebuana Lhuillier has come to depend on its unique BrickTech strategy to fuel this growth. This method combines a significant and steady expansion of physical branches (Brick) with the quick adoption of new technologies through a proprietary platform to improve services and add more products (Tech).

The Strength of BRICK 

Cebuana Lhuillier started a fast branch expansion across the country in 1990. They wanted to open as many locations as possible so Filipinos could easily get their services and goods.

This growth continues as Cebuana Lhuillier opens new branches in remote places to reach Filipinos who don’t have access to good financial services.

The company has also teamed up with local and international key players that offer online technology solutions to grow its market, connect with more customers, and make transactions better.

Cebuana Lhuillier has over 3,000 stores nationwide, a network of more than 20,000 domestic partners and more than 3 million global partner sites. This gives customers an unmatched number of ways to interact with the company.

The Power of TECH 

Cebuana Lhuillier has become a significant name in financial technology thanks to how quickly it adopts new technologies. When the company made and used its Application Program Interface (API) Technology, its tech plan started.

The API network enables an effective and seamless gateway between Cebuana Lhuillier and its more than 600 business-to-business partners, including banks, insurance companies, loan companies, telcos, and utility companies. With the API, Cebuana Lhuillier can ensure that money transfers go smoothly anywhere in the world, make it easier for customers to use their services, and make it possible for more people to join through mirror technology. As part of its TECH strategy, Cebuana Lhuillier also set up a strong data center. The company built a state-of-the-art backup data center to protect its business operations in case of any disaster. Different methods and infrastructures were set up to protect the company, its partners, and its stakeholders inside and outside the country, along with cloud backup for important systems. The Cebuana Lhuillier Data Center ensures the business keeps running even if something goes wrong. It is a dependable Data Center whose infrastructure is built to be strong and resilient in the face of tragedy. Any of its branches can back up their neighboring branches.

Customer-Centric Digital Platforms that Work 

Cebuana Lhuillier’s tech approach has created new digital platforms, apps, and products that have made doing business much easier, faster, and more convenient for customers. Among these is the PeraLINK app, a new agent network tool that gives clients and customers more ways to send money and more freedom. Customers can do business at any branch of a member bank through PeraLINK. They can send money from one bank and get it back from a non-bank company as long as both are members of PeraLINK.

A new Remittance-as-a-Service (RaaS) service called QUIKZ is another one. Pangea Connect drives it. Filipinos looking for an easy, quick, and safe way to send and receive money in the US now have more options thanks to its money transfer technology.

Also shown off was the eCebuana app, which makes it easy for customers to access microfinance services like Micro Savings, Money Remittance, Micro Insurance, and many more, such as E-loads and electronic bill payment. This is a great way to connect everyone to one of their important services and save time on transactions.

ProtectNow is another new idea. Cebuana Lhuillier’s cutting-edge digital platform lets them offer a wide range of life and non-life insurance goods by working with a huge number of insurance companies.

Cebuana Lhuillier has a market footprint that can’t be beat in microfinance, thanks to its BrickTech strategy. With 32 million customers, 21 million loyalty card holders, and more than 7 million Micro Savings account holders, Cebuana Lhuillier says they will keep working on their BrickTech plan to give more Filipinos financial freedom, no matter where they are.

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Raffy Pedrajita

is Rafael Pedrajita offline. He is the founder of Tech Patrol. He's been a freelancer and a blogger since March of 2010. He married a beautiful woman named Amor. You can follow him on his Social Media accounts in the links below.
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