DigiPlus Interactive Corporation, in collaboration with its social development arm, BingoPlus Foundation, has introduced the groundbreaking “Pusta de Peligro” campaign. This initiative sets a new standard in promoting responsible gaming by equipping Filipino players with the tools and knowledge to make better gaming decisions. Drawing inspiration from the widely understood Filipino phrase Petsa de Peligro, symbolizing prudence before paydays, the campaign highlights the importance of exercising caution and discipline in gaming.
Aligned with PAGCOR’s mission to foster responsible gaming, this initiative reinforces DigiPlus Interactive’s commitment to providing safe and enjoyable gaming experiences through a strategic framework of Prevention, Education, and Intervention. This three-pronged approach empowers players to understand risks, establish healthy limits, and seek support when needed.
Promoting Responsible Gaming Through Education
On November 14, DigiPlus and BingoPlus Foundation hosted the hybrid talk show “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” at their headquarters. Over 200 attendees, both in-person and online, benefited from expert-led sessions:
- Tamang Laro Episode:
Teresita Cambe-Castillo, a licensed psychologist and International Gambling Certification Board member, discussed early signs of excessive gaming and the importance of mental health support. - Tamang Panalo Episode:
Financial expert Armand Bengco guided participants on effective money management, including building an entertainment fund and spending wisely.
This educational talk show emphasized actionable strategies, blending responsible gaming habits with financial literacy and mental health insights, reflecting DigiPlus Interactive’s holistic commitment to player well-being.
Building a Culture of Responsible Digital Entertainment
“We’re committed to more than just delivering exciting digital entertainment. Through Pusta de Peligro, we’re fostering mindfulness, financial awareness, and responsible enjoyment,” stated Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme.
Celeste Jovenir, COO of BingoPlus Foundation, affirmed the long-term vision: “Pusta de Peligro is just the beginning. We aim to set a benchmark as a responsible industry leader, guiding Filipinos to make wise gaming decisions for rewarding experiences.”
Continuous Efforts for Responsible Gaming
The hybrid talk show builds on efforts initiated by DigiPlus and BingoPlus Foundation in October. Informative videos on gaming transparency and educational segments at the BingoPlus Day Masskara Festival Music Fest, which engaged over 160,000 attendees and live viewers, reinforced responsible gaming practices.
The Pusta de Peligro campaign is a core pillar of BingoPlus Foundation’s GameSmart Program, an advocacy for responsible digitalization. Complementing this initiative are programs in Technology Education, Accessible Healthcare, and Community Resilience, showcasing the Foundation’s holistic approach to social impact.
Through “Pusta de Peligro,” DigiPlus Interactive and BingoPlus Foundation reaffirm their commitment to ensuring gaming is not only entertaining but also safe, responsible, and enriching for all players.
