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Epson announces new printer sustainability campaign – “Be Cool”

One of the most important side effects of increased productivity in many sectors is the impact on the atmosphere, with increased resource usage impacting carbon footprint. Weighing efficiency against sustainability can be a difficult balancing act for companies, but the two do not have to be mutually exclusive.

EPSON BE COOL PRinter

This is the idea of Epson Southeast Asia’s latest printer sustainability campaign, Be Cool. The regional campaign was developed to remind consumers that increasing quality and productivity while decreasing environmental impact is possible. Businesses may opt to Be Cool and learn how Epson technology makes the sustainable option easy by leveraging the brand’s engineering expertise.


The campaign is fuelled by Epson’s range of EcoTank and Business Inkjet printers that use Heat-Free Technology to deliver advanced benefits over laser and thermal inkjet technology. It also features the world’s first dry process office paper-making system, PaperLab.

“Our Be Cool campaign demonstrates how Epson’s Heat-Free Technology and PaperLab can transform the way businesses work by helping increase productivity, while saving on energy consumption and use of resources. By making the switch to our cool products, businesses can take an active role in the journey towards promoting greener, more sustainable businesses across Southeast Asia,” said Tan May Lin, Regional Director for Epson Sales Division, Retail Products, and Regional Brand & Communications.

Be Cool places three product lines in the spotlight to show how its eco features can help companies streamline processes and gain a competitive edge.

Epson’s Heat-Free Technology ensures that the ink ejection mechanism in its EcoTank and Business Inkjet printers does not use heat, resulting in lower power usage and lower energy costs.

This unique technology eliminates the need for heat to warm up the printer, enabling you to save time with reliable high-speed printing. Since inkjet printers do not need heating, they use less energy, resulting in cost savings for the company. Epson’s EcoTank and Company Inkjet printers have fewer parts and consumables to replace, reducing consumer interference and increasing efficiency.


When data protection is critical to your company, PaperLab ensures that key sensitive waste is destroyed safely and effectively. It extracts toner and inks from waste paper and shreds it into fibers. This ensures that information is kept secure on-site, eliminating the need to rely on third-party contractors.

Water is saved, less heat is used, the carbon footprint is reduced, and wood resources are saved thanks to PaperLab’s unique technology. PaperLab, when used in conjunction with Epson’s heat-free printing solutions, aids in the development of a recycling loop in the office and supports the circular economy.

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