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Fujifilm launches GFX100S at the Fujifilm X-Summit 2021

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the introduction of the fourth large-format mirrorless camera in FUJIFILM’s GFX System, the FUJIFILM GFX100S (GFX100S).

Providing the flexibility of what is possible when creating large-format pictures, GFX100S builds on the revolutionary concepts of the FUJIFILM GFX100, with a versatility and portability philosophy, to create a camera that is designed to give creative people the opportunity to create large-format images in locations they have never been before.

Fujifilm GFX100S Philippines
Fujifilm GFX100S Philippines

Fujifilm has been able to produce one of the world’s most lightweight, high-resolution large format cameras by refusing to compromise performance for portability. To date, it is more advanced than any GFX device camera and blends the latest imaging technology from Fujifilm into a camera weighing just 900g (1.9lb). GFX100S also provides up to 6-stops*1 of five-axis in-body image stabilization (IBIS), extremely fast and accurate autofocus, and world-renowned color reproduction to help image makers push the limits of their imagination, comparable in size to most full-frame cameras, but beautifully engineered and designed to house Fujifilm GFX 100S, which is 1.7 times larger*2 than a full-frame sensor.


Fujifilm GFX100S Features

102MP Images Made at the Speed of a Compact Mirrorless Camera that only Large Format Can Provide.

It is powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU. This camera utilizes its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, GFX100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding high-ISO performance.

High-Performance Mirrorless AF Made for Large Format, Even in Low-light

Unlike many other large formats and medium format cameras, on-sensor phase detection pixels cover almost 100% of GFX100S’s imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. This means the camera can acquire focus in as little as 0.18 seconds, even in luminance levels as low as -5.5EV*4, making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/ Eye AF functions.

Compact 5-axis In-Body Stabilization delivering up to 6-stops of Vibration Reduction


GFX100S features a newly designed in-body image stabilization (IBIS) system, which dramatically broadens the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX100, the IBIS mechanism inside of GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilization, a 0.5-stop improvement over GFX100.

High-performance; Designed for Portability and the Elements

At 900g (1.9lb) and measuring 15cm wide, 10.4cm tall, and 8.7cm deep (5.9in x 4.09in x 3.4in), GFX100S’s compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is somehow still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. The GFX100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a smaller, but very efficient lithium-ion battery. This results in a camera body that is approximately 6cm (2.3in) shorter and 500g (1.1lb) lighter than the GFX100, but is able to maintain the same level of stills and video performance despite being smaller. To that end, the reduction in GFX100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel, that makes it exceptionally easy to hold for extended periods of time.

Intuitive Controls for a Familiar Experience

GFX100S features control that will be familiar to both new and existing GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, let’s users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid.

Large Format system delivering smooth 4K30P video

With its large format imaging sensor, GFX100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and overall image quality that is unmatched. Footage can be recorded at bit rates of 400Mbps in a variety of different quality levels, from 10-bit 4:2:0 F-log internally to an SD card and 10-bit 4:2:2 video and 12-bit RAW via HDMI.

Fujifilm GFX100S Availability

The Fujifilm GFX100s is expected to arrive in the Philippines beginning February 2021. The official SRP is only P329,990.

The optional MHG-GFX S metal handgrip is also available for only P8,390.

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