LG Electronics is redefining what it means to ride in a car as it unveils its future mobility vision at CES 2026. Through what the company calls Affectionate Intelligence, LG demonstrates how artificial intelligence can transform the entire vehicle cabin into a smarter, more human-centered space. From the windshield to the rear seats, every surface becomes interactive, intuitive, and deeply personalized.
At the heart of the showcase is LG’s immersive experiential space, where visitors can see how AI reshapes the driver, front passenger, and rear-seat experience. Rather than overwhelming users with data, LG’s approach focuses on relevance, empathy, and context—delivering the right information at the right time to enhance comfort, safety, and enjoyment on every journey.
CES 2026 Best of Innovation Award for In-Vehicle Entertainment
LG’s new in-vehicle solutions have already earned major recognition, winning the CES 2026 Best of Innovation Award in In-Vehicle Entertainment. This marks the first time LG’s Vehicle Solution Company has received the top honor in this category, underscoring the company’s growing influence in the automotive technology space.
The award-winning system combines LG’s strengths in display innovation, advanced in-cabin sensing, and on-device AI. All of these are unified under a comprehensive AI-Defined Vehicle architecture, designed to support smarter, more adaptive mobility experiences that can scale with future automotive platforms.
Mobility Display Solution: Turning the Windshield into an Intelligent Interface
One of the most striking demonstrations at the LG booth is the Mobility Display Solution, which transforms the vehicle’s windshield into a transparent OLED-powered intelligent display. Instead of acting as a constant overlay, the system selectively shows only the most relevant information based on driving conditions.
For example, when approaching a traffic light, the AI displays the remaining wait time directly above the signal—clear, minimal, and easy to process. In autonomous driving mode, the experience becomes even more immersive. The system analyzes the surrounding environment and generates visual scenes that enhance the journey, such as cherry blossom petals appearing along tree-lined roads or a dull tunnel morphing into a magical forest. The result feels close to a virtual reality experience, without distracting the occupants.
Automotive Vision Solution: Smarter, Safer, and More Empathetic Driving
LG’s Automotive Vision Solution focuses on safety and context-aware interaction through advanced in-cabin sensing. Powered by the LG Automotive Vision System, it monitors driver and passenger behavior in real time, including movement, gaze direction, attention level, gestures, and even clothing color.
This data allows the system to understand the occupant’s state and respond intelligently. Eye tracking and gesture control expand how drivers and passengers interact with information, while anamorphic display graphics add depth and realism. In autonomous driving scenarios, the technology enables seamless discovery: if a passenger looks at an advertisement on a building outside the vehicle, gaze recognition can trigger related details on the passenger display, opening the door to instant product information and purchasing.
In-Vehicle Entertainment Solution: Personalized Content and Meaningful Connections
The In-Vehicle Entertainment Solution highlights how AI can turn travel time into meaningful moments. By recognizing scenery outside the vehicle, the system can display photos linked to past memories associated with that location, creating a deeply personal experience for passengers.
These moments can be shared instantly through real-time video calls with family and friends, blending entertainment with emotional connection. On longer trips, AI recommends content tailored to individual preferences, ensuring that each passenger enjoys a customized media experience. In a powerful accessibility-focused scenario, the system can also interpret sign language into on-screen text, enabling smooth two-way communication when interacting with people outside the vehicle, such as restaurant staff.
LG’s Vision for AI-Driven Vehicles
According to Eun Seok-hyun, President of the LG Vehicle Solution Company, many of these technologies—particularly in-cabin sensing—are already in production with global automotive OEMs. LG’s focus now is on accelerating these innovations into the market.
By embedding AI across displays, sensing systems, and entertainment platforms, LG aims to lead the transition toward truly AI-driven vehicles. The company’s vision goes beyond convenience, emphasizing empathy, personalization, and safety as core pillars of future mobility.
Where to See LG’s AI-Powered Mobility Solutions at CES 2026
LG’s AI-powered in-vehicle solutions will be on display at CES 2026 from January 6 to 9 at the Las Vegas Convention Center, Booth #15004. The exhibit offers a glimpse into how future cars may feel less like machines and more like intelligent companions designed around human needs.
