Established brands like Acer, Asus and MSI for information & communications technologies (ICT), Pacific, Strida, Tern, SYM, KYMCO for transportation & leisure, Heartway, Miacare, and Microlife for medical appliances, and Sakura and Tatung for home and living products, and Johnson Fitness and Striker for sports products are few of the companies that was there last year for the Taiwan Excellence show in the Philippines.
From 56 brands last year, it grew up to 77 brands now with new players like Mozbii,Gunilamp were also introduced, further proving that Taiwan is a heaven of innovative and reliable brands.
The 2015 Taiwan Excellence campaign aims to further increase awareness for Taiwan’s products among Filipinos by letting them experience and appreciate how these products can make their life easier.
According to Dr. Gary Sung-Huann Lin, Ambassador or Taipei Economic and Cultural Office in the Philippines, the country is the third most important country in Asia.
Actress Maja Salvador is Taiwan Excellence official brand ambassador
In 2014, The Philippines is the third largest export partner of Taiwan among ASEAN countries, amounting USD 9.53 billion, and the 11th largest trade partner of Taiwan in the world, with bilateral trade, amounting to USD 11.6 billion. Convinced with the strong potential of Taiwan products in the Philippine market, the Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA), Taiwan, and the Taiwan External Trade Development Council (TAITRA), which backed the successful 2014 roadshow, are again supporting the campaign on its second round in the Philippines.
Taiwan Excellence Schedule in Manila
- July 3-5, SM Mall of Asia
- September 4-6, SM North Edsa
- October 15-18, SMX Floor Convention Center, Mall of Asia Complex
- June – December, Octagon in SM Megamall