Western Digital announced the availability of WD Purple, a purpose-built line of 3.5-inch, high-capacity hard drives for surveillance applications. Designed specifically for video surveillance units, WD Purple hard drives excel in new and existing home and small business security environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Shipping today, WD Purple hard drives are available in capacities from 1 TB up to 4 TB.
“By expanding our ‘Power of Choice’ product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners,” said Matt Rutledge, SVP and General Manager of WD’s Storage Technology group. “WD optimized the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments.”
WD Purple HDD features
AllFrame. When combined with ATA streaming support, AllFrame technology helps to reduce video footage loss with a proprietary cache policy management technology to help improve data flow and playback. WD Purple includes exclusive firmware upgrades that protect against video pixilation and interruptions within a surveillance system
Advanced Format Technology (AFT). The more efficient media format that enables increased areal densities, adopted by WD and other drive manufacturers to continue growing hard drive capacities
Pricing and availability
WD Purple surveillance-class hard drives are now available in capacities from 1 TB up to 4 TB and covered by a 3-year limited warranty. MSRP for the 3.5-inch 1 TB drive, model #: (WD10PURX) is PhP 3,280.00; the 2 TB drive, model #: (WD20PURX) is PhP 4,700.00; the 3 TB drive, model #: (WD30PURX) is PhP 6,250.00 and the 4 TB drive, model #: (WD40PURX) is PhP 8,995.00

