A new financial news reader application developed by London-based digital marketing agency M6, Ltd. was launched in PH on July 22, 2015.
Born2Invest, is a mobile app (which will be live on Google Play on July 27 and Apple store a week after) aims to dominate a niche market that is currently overrun by general news readers and enterprise applications. Its key differentiators, however, is its unique and uncluttered interface, proven and diversified five-pronged revenue model, as well as strategy for content delivery that involves the curation and aggregation of news from the world’s most trusted sources.
M6 founders Dom Einhorn and Adrian Beeston of Born2Invest were here in Manila to launch the App.
The mobile app, according to Einhorn, focuses on one thing: showing users must-read content from top financial news sources such as Business Insider, Yahoo! Finance, CNN Money, Bloomberg, Reuters, TheStreet, Benzinga, and The Wall Street Journal, as well as custom stories published on its content delivery network, Born2Invest.com.
“In a world in which readers are overwhelmed by a maelstrom of constantly updated business news, the need for human filters and a curatorial voice has never been greater,” stated M6 in its investor deck. “Curation is where the value lies in improving the organization and usefulness of daily news flow.”
Born2Invest’s patented mobile technology and content are fully owned by M6. The application will be made available in 150 markets and 54 languages within the next two years. M6’s management predicts that the application will be downloaded 900,000 times within a year of its launch.
