Smart Communications, Inc. has made a splash as it unveiled its new campaign featuring South Korean superstar Hyun Bin, who has endeared many Filipinos with his hit K-dramas and movies.
This is the first time a local telecoms company has tapped a South Korean superstar to be the face of its brand and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.
“The ‘Hyun Bin Phenomenon’ is pretty much due to digital technology – Filipinos have developed the craze because they are able to stream his shows, hear the buzz about him online, share their excitement with their friends, and even get to interact with him through social media,” says Jane Basas, SVP and Head of Consumer Wireless Business at Smart.
‘Simple. Smart Ako.’
In Smart’s latest TV commercial, Hyun Bin rides a sports car and zooms past the city streets – a fitting reference to the blazing speeds by which Filipinos can enjoy their daily dose of entertainment powered by Smart LTE and Giga Promos. The ad strongly concludes with Hyun Bin delivering Smart’s new tagline in Filipino, “Simple. Smart Ako.”
“’Simple. Smart Ako’ sums up our company’s approach all this time to make amazing technology available, and more importantly, simple for every Filipino,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.
Smart draws from its history of innovating the simple things that are life-changing – from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to democratizing mobile Internet along with its massive 3G and 4G network expansion.
Giga Life for everyone
These citations are a result of the continuous network expansion and upgrade of Smart on its mobile data network, which now supports a wide range of Giga Promos catering to the different passions and needs of customers.
Smart offers Giga Video for subscribers who want to binge-watch the latest K-dramas, online shows and series, and Giga Stories for those who love sharing their experiences with friends and loved ones on social media.
Smart also offers Giga Games for avid mobile gamers, and Giga Music for those who want their daily dose of tunes and podcasts, and Giga Work for easy access to a wide range of productivity apps to make work and school life simpler and more convenient.
See also: How to subscribe to Giga Work