Lazada, the region’s leading online shopping and selling destination, kicks off its Big App Sale on 21 May 2015. The four-day event promises to bring the best mobile app-exclusive promotions across all product categories to consumers in the Southeast Asia.
To encourage the consumer to use the mobile app, the 4-day big sale will start by be via the mobile app access only. On the day of the sale, the website access will redirect and will suggest to download the mobile app for IOS and Android. It will return to normal after a few hours.
Since the company launched the Android app in June 2013 followed by the iOS app in January 2014, mobile app downloads have reached over 11 million to date in the region. The Android app has consistently ranked among the daily top four shopping apps in Southeast Asia. In April this year, the iOS app has been featured as a recommended shopping app about 70 times daily on the regional App Store.
“We bring Southeast Asia’s largest online shopping mall to our consumers anytime and anywhere, with a best-in-class effortless mobile app shopping experience. Besides fantastic deals during our Big App Sale, consumers get access to the widest range of international and local products at their fingertips and enjoy secure payment options such as cash-on-delivery,” said Inanc Balci, CEO of Lazada Philippines.
The Lazada Big App Sale
The Lazada Big App sale kicks off on 21 May offering four different promotions for shoppers to get the maximum value from their purchases via mobile apps. App users can enjoy crazy deals each day at 9am, 12pm, 6pm and 9pm. For additional value, Lazada app users can enjoy an extra 10% discount off a selected category every day, and vouchers giveaways. There will also be a ‘PhP 99 Store’ with 100 deals priced at only PhP 99.
Lazada Philippines is also excited to announce the first-ever Globe Sunday promo where an exclusive 10% discount voucher will be available to Globe ?prepaid, postpaid, TM and Tattoo customers on Sunday, May 24. This additional discount is valid for purchases made on the Lazada Mobile App and is applicable on all items. Globe Sunday is the first exclusive promo to run after the recently signed partnership between the country’s no.1 mobile brand Globe Telecom and the largest e-commerce player, Lazada Philippines.
The Lazada Mobile App Shopper
Consumers spend more time browsing per session on the mobile app than the desktop, with an average of 7.3 minutes on Android and 8.5 minutes on iOS, as compared to 4.5 minutes on the desktop in the Philippines. There are also more females than males using the mobile apps, with the majority of 65% aged between 25 to 44 years old. The most popular product categories shopped on the mobile apps in April are Home and Living, Mobile and Tablets, Home Appliances, and Health and Beauty in the Philippines
