As it scored local and international awards for its quality products and company achievements, the previous year was one to remember for the industry. The performance of the realme in 2020 demonstrated real strength in all business silos, thereby exceeding industry expectations.
In just two years, as reported by global analytics firms Counterpoint Research, Canalys and IDC, realme Philippines was able to grow to be the number one smartphone brand in the world. The country’s leading smartphone brand is the quickest among its rivals to expand its local footprint, with consistent sold-out orders, profitable product releases and promotions, and industry awards under its belt.
In support of Filipinos struggling to succeed in the highly digital dynamics of the new normal, Realme Philippines carried out multiple promotions last year and launched a range of products. In 2020, the number one smartphone brand launched two new product line-ups—the luxury X-series and the exclusive narzo series for e-commerce. With the introduction of new audio devices, smartwatches, intelligent cameras, toothbrush and many more, it also extended its smart home product range. His first product ambassadors, social media superstar Donnalyn Bartolome and cosplay royalty Alodia Gosiengfiao were also on board the domain of the Philippines.
Realme Philippines’ efforts were appreciated not only by customers but also by industry leaders. Under the Digital PR Program for the Consumer Welfare group, the two-year-old brand bagged a Silver Anvil for its Facebook Community. The award recognized the Facebook Group of the Philippines as a forum for building links and nurturing the Filipino youth with a high smartphone experience. As the Most Creative Startup of the Year, Consumer Product Industries group, it also took home a bronze trophy from the prestigious Asia-Pacific Stevie Awards.
In a winning strike last year, realme Philippines joined its global counterparts. Underpinned by strong support, in 2020, Realme Global has won 17 brand awards, 159 product awards and 5 top-tier design awards worldwide. Most of the economic, corporate and creative achievement of the realm is due to its simple and precise vision of delivering cutting-edge features and trend-setting architecture. The brand is also proud of its good association with young people, its core customers.
realme currently ranks among the top five tech brands in terms of market share in 12 countries, ranks number one in the Philippines and has since risen to 61 markets worldwide. The revered media outfit Financial Times has reported the leading role of the organization in Asia-Pacific.
As stated by Counterpoint Research, one big milestone realme has achieved in 2020 is becoming the fastest organization to cross 50 million shipments. Realme, whose motto is ‘Dare to Leap,’ adopts a strategy to create goods for young people with excellent output and trend-setting quality, all available at an affordable and enticing price point.
“At realme, we commit to our philosophy which is to dare to leap into the forefront of innovation, design and product value — something young people can identify with,’ says Sky Li, realme’s CEO. realme’s trendsetting image and product reputation have contributed to building customer trust and brand awareness.
The international design community also celebrated realme’s trendsetting design present in its product line-ups. realme has received five international design awards, including the 2020 Successful Design Award for three distinct goods, the realme X2 Pro Red Dot Design Award, the Golden Pin Award, and more. Renowned mobile authority GSM Arena ranked ‘realme’ as the midrange all-rounder mobile phone for 2020 with its world-class design and cutting-edge technology.
The strong momentum realme gained in 2020 is expected to catapult the brand to greater heights in 2021, with new exciting products and technology on the horizon.