News

This 2-year old Smartphone brand sold 10M phones already

It is real.

realme is really the world’s fastest-growing smartphone brand as it marks its 10 million sales in four months. The growing global users have reached 35 million according to the report.


The continuously growing demand for realme products also helped the brand retain the seventh spot in global analyst firm Counterpoint’s list of top global smartphone brands in terms of shipments in the first quarter of 2020.

In the third quarter of 2019, Counterpoint’s Smartphone Shipment Market Share research showed realme as the Top 7 global smartphone brand for the first time. With realme’s global smartphone shipments increasing by 157% year-on-year versus its shipments in Q1 2019, the brand was able to maintain this ranking even until Q1 2020.

Despite the industry-wide year-on-year decline of 13% in Q1 2020, realme is one of the two major global smartphone brands to achieve growth during this period. realme attributes this steady increase to the continuous support of its global fanbase and its young target audience who are the inspiration behind the brand’s attainable and high-quality devices.


With a business model built on light assets, multiple channels and strengthened e-commerce presence, realme achieved a 40% sales growth or a 10 million sales increase in just four months. realme has also actively adapted to the changes in the market and has upgraded its worldwide channel strategies in multiple markets. In 2020, realme plans to further improve its online and offline multi-channel sales model to reach more consumers and sustain its rapid growth momentum.

Sold 1M AIoT devices

In 2020, realme will continue to focus on its young users, for both of its smartphone and Artificial Intelligence of Things (AIoT) lineup. As the brand aims to be a tech lifestyle trendsetter for the youth, it will be employing the realme 1+1 strategy: Smartphone + AIoT. realme will be focused on developing trendsetting design and technology to further strengthen its very own ecosystem.

As realme dares to leap into the AIoT field with its expanded lineup of offerings, it positions itself to become not only the world’s fastest-growing smartphone brand but also world’s fastest-growing AIoT company as well. Just this month, realme has sold 1 million units of the realme Buds Air and realme Buds Wireless. realme partnered with Naoto Fukasawa, the world’s top industrial design master, and Alan Walker, the Global TOP 100 DJ, to perfect both the design and performance of its products.

As one of the first to adopt the 5G technology, realme has launched 5G products with exciting surprises. realme has launched realme X50 5G, realme X50 Pro 5G and realme X50m— making the brand present in multiple price segments of 5G-capable smartphones, from entry-level to flagship. realme is set to introduce more 5G smartphone products and explore 5G popularization to cater to more users in the future.

See also: Realme 6i sold 10M on its opening sale.

 

 

Below Article Ad Lazada Home Essentials

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close
Close