Shopee Mall Sees Year-On-Year Growth Surge as Top Brands and Newcomers Gear Up for 10.10 Brands Festival
As the Philippines embraces the digital shopping revolution, e-commerce giant Shopee is paving the way for firms to broaden their reach and achieve long-term success. Shopee Mall’s revolutionary platform features enable a smooth shopping experience that enhances brand connections and fosters customer loyalty.
Celebrating Shopee Mall’s Growth and Expansion
At its inaugural Shopee Brands Summit, the e-commerce platform stated that orders on Shopee Mall, its premium retail area intended for brand owners and authorized distributors, increased by more than 20% compared to the previous year. Shopee Mall provides a dedicated platform for online shoppers to discover real, high-quality brand products, which are immediately identifiable by a distinctive label on the shop’s profile page and product listings.
Since its inception in 2017, Shopee Mall has grown to include well-known brands such as L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By collaborating with brands to provide customers with exciting product launches and unique bargains during the forthcoming 10.10 Brands Festival, Shopee Mall is positioned to remain the go-to brand e-tailer for Filipino shoppers.
Building Trust and Driving Brand Growth
With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era.
“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.
Recognizing that trust is at the heart of great brand and buyer relationships, Shopee has made strides to improve its customer journey, adapt to Filipinos’ changing demands, and build trust in online transactions. In the Philippines, 77% of upper to middle income Shopee consumers prioritize product authenticity when shopping online. Shopee reaffirmed its commitment to authenticity by requiring brands under Shopee Mall to undergo rigorous verification and double its money-back guarantee to ensure that every product sold is 100% legitimate.
Furthermore, Shopee Mall has expanded the return and refund window to 15 days, which is double the platform’s initial 7-day return and refund period, to provide shoppers added confidence that their purchase would be satisfied. Shopee’s upgrades, which include a revised Shopee Mall interface to better product and brand discoverability, as well as the app’s hallmark seamless and secure checkout experience, allow brands to widen and deepen their ties with buyers.
Bringing The Best Brands Closer to Filipino Shoppers
Shopee’s focus to provide a pleasant shopping experience has attracted a varied user base and proven to be a strategic platform for companies looking to broaden their reach and increase sales. Successful collaborations with PUMA and Nintendo show how Shopee’s innovative features and strong support have helped these businesses succeed in the competitive e-commerce industry.
PUMA, a sports apparel brand, has greatly expanded brand recognition and customer reach since collaborating with Shopee, allowing them to strategically position themselves against other market competitors. Shopee Live has proven to be an invaluable tool for engaging sports fans, resulting in exponential revenue growth for PUMA throughout each webcast.
“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee’s operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.
Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.
Building a Thriving Community at Shopee
Innovative tools such as Shopee Video and Shopee Live are changing the way brands interact with their customers. These solutions enable sellers to exhibit their products through captivating video content and real-time interactive shopping experiences, allowing customers to gain a deeper understanding of product conditions and specs, boosting buyer confidence.
“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”
Catch exclusive deals from brands like HP, GOMO, and many more at Shopee’s 10.10 Brands Festival from September 30 to October 10!