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Smart opens community-based stores in NCR, Luzon

To support retailers and serve customers in areas affected by COVID-19 restrictions, Smart has deployed community stores.

Customers can buy Smart and TNT loads, as well as wifi devices, from these rolling stores, thanks to regional distributors, while retailers can top up their load wallets or purchase a retailer kit. PLDT Home Fiber applications and LTE smartphones are also available in some rolling shops.

“It’s our commitment to ensure that Filipinos have access to our network and services during this time of need. If they cannot go to us, we will find a way to reach them in their communities,” said Alex Caeg, SVP and Head of Consumer Sales Group at PLDT and Smart. “We would like to thank the LGU officials, and our partner distributors for helping us in this advocacy,” he added.


According to Gia Palafox, Smart FVP and NCR Market Sales Regional Leader, Metro Manila now has over 600 community-led stores to serve both consumers and retailers. Distributors have also moved to digital networks and distribution systems for the convenience of the public and to provide more consumer touchpoints.

More than two dozen rolling stores have also been deployed in Bulacan, Isabela, Cagayan de Oro, Tuguegarao, Quirino, Batangas, Cavite, and Mindoro. Rolling stores under distributors are also in the works in Laguna, Quezon, Marinduque, and Bicol to serve communities if tighter lockdowns are enforced in the areas they protect.

“Thank you, Smart, dahil may activity kayong ganito, hindi na namin kailangan pumunta ng malls para bumili ng device dahil sa rolling store niyo, lalo na ngayong may pandemic,” a customer at the Cavite rolling store (Translation: Thank you, Smart, because of your rolling stores, we do not need to go to malls to buy a device especially now that there’s a pandemic.”)

These rolling stores also help retailers keep their livelihood in this time of crisis. During the enhanced community quarantine, Smart distributors continued to support their retailers to ensure that they have a continuous inventory of telco loads and wifi devices to serve their customers,” said John Palanca, Smart FVP and Regional Head for Luzon Consumer Sales.

On the other hand, customers may still access products and services via official online channels, as well as physical stores, temporary booths in malls, convenience stores, and partner supermarkets near them.


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