Showing its seriousness to further improve the quality of their phone’s camera performance, Cherry Mobile – the leading local mobile phone brand in the Philippines launches its own Camera Lab located at the company’s head office.
With the help of Samsung Electronics Device Solutions Group, Cherry Mobile invested on their own lab comprised of enhancing camera tools and top-of-the-line technology. This makes Cherry Mobile the very first local brand to have their own testing facility to even more develop the camera hardware of their phones. Series of image-quality checks such as Color Accuracy, Sharpness, ISO, and BSI of each handset is being tested and tuned at the said testing center.
Since last year, Cherry Mobile has been taking vigorous steps to address the consumers’ needs of a value-for-money smartphone with great camera features. This has been evident with the launch of their current flagship lineup, the Flare S6 Series, which upped the ante in mobile photography with its topnotch camera functions. Their prior investment in Morpho Solutions, a software enhancement technology, also helped the brand to improve the captured photos on these aspects: Noise Reduction, Image Stabilization, HDR, Refocus, and more.
“Selfie-centric smartphone is becoming a trend and Cherry Mobile understands the importance of it to the Filipino market, hence, we are continuously developing and innovating when it comes to camera features. We want to give our consumers an experience at par with high-end camera phones but at a price that is still within their budget. We want to be with them in capturing every moment, sceneries, and stunning selfies, so we really opt to invest on enhancement technologies such as this. I’m proud to say that we are the first in the local market to really act upon improving and upgrading our phones’ camera features with our very own Camera Lab,” shares AVP for product development, Lonson Alejandrino.
With this another leap toward innovation, Cherry Mobile continues to prove its strength as a game changer in the local mobile phone industry that is competing for head-on with global giants. This bold move from the brand will also assure every Filipino consumer of the quality and great experience they can enjoy from all the smartphones of Cherry Mobile, particularly on capturing every moment anywhere, anytime.