Globe was the first to offer GCash AMEX virtual card, the service that enables Pinoy to purchase items from abroad and ship it directly to your home.
As a matter of fact, Globe Telecom’s direct carrier billing service for apps on Google Play and Apple App Store has become a major driving force in the continuing shift to digital lifestyle, as more smartphone owners are now getting into the habit of purchasing apps for a richer mobile experience.
And there are over 300,000 customers using the GCash American Express Virtual Pay to date, allowing them to conveniently purchase apps from the Apple App Store, with iTunes App purchases comprising 27% of total GCash American Express Virtual Pay purchases in 2014. Total transaction growth of GCash American Express Virtual Pay from 2013 to 2014 was recorded at 65%.
Globe introduced the direct carrier billing service for Android smartphone users last year to enable customers to purchase apps and charge their purchases to their postpaid bill or prepaid load without the need for a credit card. It has since attracted a significant number of customers to buy premium apps and other content on the Google Play Store.
“As the leading digital service provider in the country, Globe pioneered direct carrier billing service in the country in line with our commitment of providing products and services relevant to our customers. We are delighted to see that this particular service provided an impetus in making customers’ lives easier and more convenient as they shift to a digital lifestyle,” Dan Horan, Globe Senior Advisor for Consumer Business Group.
To begin purchasing apps on Google Play Store, first time users just need to select the app they wish to purchase, accept the app permissions and on the payment options menu, select “Enable Globe Telecom Billing”. After agreeing to the Terms of Service, register your phone number, name and address then payment will be processed successfully. For succeeding purchases, customers need to enter your Google ID and password to continue processing the payment. Over a million apps are available to customers on Google Play Store.
Meanwhile, users can get a GCash American Express Virtual Pay account via different platforms such as the GCash mobile app available on the App Store, Google Play Store, BlackBerry App World and GCash website. GCash American Express Virtual Pay is a virtual prepaid card linked to a user’s GCash wallet that allows a secure way of shopping from online retail sites that accept American Express. With the service, buyers can transfer funds to their GCash wallets by cashing in from the customer’s bank account or through any of over 7,000 GCash outlets nationwide.


