Globe Telecom is on track to hit its target of rolling out 2 million home broadband with speed of at least 10 Mbps by 2020. This is in line with its commitment to improve the fixed internet in the Philippines. Unlike its mobile internet rollout, the strategy of Globe for home broadband is to provide reliable and high speed fixed internet one area at a time. The company announced that to date, over 260,000 home broadband lines have already been deployed.
Globe President & CEO Ernest Cu said, “We are catching up on the deployment of infrastructure for home broadband, after focusing on mobile for many years. Globe is accelerating home broadband deployment and plans to roll out 400,000 ultra-fast broadband lines by end 2017. Progressive rollouts will be done within the next 3 years until 2020 to serve at least 2 million homes.”
Cu emphasized that Globe intends to redefine home broadband experience for Filipinos, making Globe the preferred brand of choice for homes just as the brand has grown to be the most pervasive for mobile. “The quality difference and improvements on fixed internet will really be felt, we will transform every home using a Globe broadband into an ultimate entertainment hub as our customers enjoy high-speed connection plus an unbeatable portfolio of exclusive content,” said Cu.
Cu expressed his desire for government to step in and do the necessary action to enable the telecommunications industry. Cu said that the company could have rolled out more lines this year had it not been for the permitting and right of way challenges that telcos are always facing at the local government level. “With our recent campaigns, our local government are beginning to hear us, and to some extent, some are more responsive than others. As we move forward, we have every reason to be optimistic that we can improve the quality of home broadband in as many areas as possible,” he said.
Globe broadband lines were initially rolled out in select areas in Quezon City, Cebu, Davao, Binondo, Manila and soon, in Cauayan City, Isabela, delivering three times the speed at three times the data allowance with low monthly charges. “All these were made possible by the cooperation of our partner LGUs who share our advocacy to deliver first world Internet to the Filipino family,” he said.
Senior Vice President for Globe Broadband Martha Sazon said that with Globe Broadband Plans 1299 and up, customers can customize their digital lifestyle depending on their interests. This can be enhanced with devices like high-definition TV sets, speakers, or a Playstation 4. To educate new customers, Globe Broadband also launched #JSYK, a series of online tutorials that cover how to enjoy and maximize offers, services, and capabilities – “Just So You Know”.