With more than 490 million users now, LINE has launched a new feature called LINE Premium Call exclusive for Philippine users. The promotion was done during the “LINE more, be closer” event held in Makati Shangri-la Hotel. For Filipinos, communication is vital in preserving and strengthening relationships. With an aim to build lasting relationships, LINE formally introduced LINE Premium Call, a vice call service together with lots other surprises exclusive to its Filipino users.
Since its launched in the country, LINE messaging app continued to roll out exciting new features that brought its Filipino users closer together. They see this as one of the many reasons to celebrate its evolution from a budding messaging application to a full-fledged mobile ecosystem with lots of features more than just messaging.
LINE Philippines has also launched partnerships with some of the country’s biggest names from various industries—including Jollibee, Bench, and Family Mart.
“With the launch of LINE service and TV commercial last year, LINE has become one of the leading mobile platforms in the Philippines,” said Greg Kim, head of LINE Philippines, during the event. “We have come up with a campaign exclusive for the users in the Philippines for them to connect and be closer to their beloved friends and families.”
Building stronger connections with affordable price
LINE Premium Call allows users to make low-cost calls domestically and internationally to both landlines and mobile devices from inside the LINE app. With over 490 million users worldwide, the globally renowned app helps users in the Philippines reconnect with their families and friends through enhanced call quality and better network conditions.
Since the launch of LINE free call service, LINE has been fully committed to consistently improve the quality of our LINE-to-LINE voice call, video call and LINE Premium Call. As a part of this commitment, LINE conducts ceaseless research and experiments under the testing environment that meets the rigorous international standards, including ITU-T recommendations.
As a result, LINE’s voice call usage experienced a huge leap of 5.6 times and the clarity of the voice quality improved by 120% between late 2012 and the first half of 2014. Moreover, Japan’s leading newspaper Nikkei even recognized LINE Premium Call as the Best New Product of Q2 in 2014 based on its competitive price and quality.
LINE Premium Call promotion
The event also marked the launch of LINE’s newest Premium Call promotion exclusive in the Philippines. LINE will be giving away coupons with 300 LINE Premium Call credits to diners of 23 Munchpunch affiliated restaurants in 100 branches from August 14th to September 13th. These call credit coupons will also be given out to online shoppers of Lazada website from August 14th to 23rd.
