Premium all-in-one delivery app PICK.A.ROO launches in the Philippines

Today, premium all-in-one lifestyle delivery app PICK.A.ROO launches in the Philippines.

The delivery app PICK.A.ROO aims to help urban consumers transition to the new normal, stress-free, and conveniently.

To kind of pilot run the service, there will be a closed beta testing of PICK.A.ROO that will be available on August 8, Saturday.

The company has pre-selected 188 invite-only users exclusively.

This safe, hygienic, and contact-free delivery service brings only the best brands and products they love straight from the store to their doors.


“With PICK.A.ROO, people residing in key cities will be able to access over 300 PICK.A.ROO – approved brands and shop all their must-haves in one seamless app; from Apple products, gourmet hotel food, local IG-trends, and Michelin-star restaurants, to daily essentials like groceries, medicine, home and kitchen, and all your stay-at-home needs. We want to differentiate and empower high-quality local brands and premium retailers by creating a curated online space for them” says Crystal Gonzalez, PICK.A.ROO CEO and Co-founder.

PICK.A.ROO was carefully created with the local community’s needs at its core.

Given the current conditions of the world, where safety and hygiene are of utmost importance
now more than ever, FWD Life Philippines will provide life insurance to all Pick.A.Roo riders and personal
shoppers. On top of providing protection, a financial literacy program will be rolled out too.

Brands on Pick.A.Roo

Included in the growing list of PICK.A.ROO-approved establishments and brands are Central by Landers Supermarket, S&R, Manila Marriott Hotel, Sheraton Manila, Shangri-La at the Fort, Tim Ho Wan, Kam’s Roast, Hawker Chan and Tsuta, The Grid, Wolfgang’s Steakhouse, Paradise Dynasty, Las Flores, The Test Kitchen by Chef Josh Boutwood, The Parenting Emporium, Mothercare, Bodum, Gourdo’s, Joseph Joseph, MedExpress, Beyond the Box, and a Farm-to-Table initiative through Pickaroo’s Fresh Buys, among others.

Available on iOS and Android

Pick.A.Roo all-in-one delivery app will be available for download on August 8, 2020. Joining is easy by providing your current mobile phone number.

The app’s easy-to-use interface is designed to suit all customers in need of the service, whatever age they may be. Users can also select their preferred mode of communication: Viber, WhatsApp, SMS. Voice call from our PICK.A.ROO shoppers or riders are also available, as well as access to the live chat concierge in-app.

How much is the service fee?

Users will be able to order from establishments with up to 10-kilometer radius from their location. This will give customers more options and also give retailers a wider reach and sales growth. The introductory service fee starts at a very reasonable rate of P168 per delivery (P80 delivery fee and shopper fees at P88).

Again, PICK.A.ROO will be available on closed beta on August 8, 2020, for the first 188 invite-only users.

However, starting August 18, 2020, PICK.A.ROO will be opening up the app to more users in key cities in Metro Manila.

The community can be part of PICK.A.ROO’s journey and vote for their favorite brands at and the cities they want the app to launch next by voting through a live online poll on or

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