Recently, Shell Philippines presented Shell Advance Ultra with PurePlus Technology motorcycling lubricant.
Developed after 40 years of study, PurePlus Technology is a revolutionary gas-to-liquid (GTL) process that converts natural gas into crystal clear base oil with virtually none of the impurities found in crude oil.
Keeping reduced friction for better fuel economy, as well as enhanced viscosity that maintains the oil’s performance both in extreme and low temperatures allowing it to flow rapidly are considered as the superior performance of Shell Advance Ultra with PurePlus Technology.
Moreover, it is believed to provide increased durability, more power and increased fuel economy.
The base oil is produced at Pearl GTL plant located in Qatar, a partnership between Shell and Qatar Petroleum, and the world’s largest source of GTL products today.
“This is a revolutionary product in the motorcycle engine oil market,” said Dennis Javier, Shell Lubricants Business Manger for Thailand and Philippines. “With a natural gas-based technology, a clean and pure starting point, we have basically re-imagined and reinvented our synthetic lubricants, and enhanced our products’ performance.”
Shell Advance Ultra with PurePlus Technology also claims to provide improved protection against the build-up of engine deposits and unsurpassed sludge protection, resulting to give better defense against wear and corrosion.
“As a result, your bike’s engine is able to consistently perform at its peak and stays in grade until the next oil change so that you can enjoy every ride,” Javier stated.
Shell’s new product promotion has elevated its developed partnership with Ducati, an Italian motoring brand, as it coincides their 17th year of collaboration.
Winning more than 150 race and hold 7 Riders’ World Titles in MotoGP and the World Superbike Championship, their partnership with Ducati, turned to be one of the most respected in motorsport.
“Working closely with racing technical partners like Ducati, Shell tests and develops new formulations under the most challenging conditions, so bikers know that Shell’s race-bred oils are proven winners on the track,” said Andrew Greenall, Project Leader of Shell Motorsport Lubricant Development.
He added that their commitment to innovation through motorsport is part of their extensive research and development program, a key to produce better motor oil for their customers.
Shell Advance Ultra 10w-40 in the Philippines comes in 1-liter packs and will be available in Shell retail stations and motorcycle parts and supply shops starting March.