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Shopee Recognizes Women Entrepreneurs in e-Commerce

Congratulations to Ms. Analyn Sagales, Shiela Reyes-Lao, and Gina Aloush! These three women are Shopee sellers who continue to challenge boundaries, pursue their dreams, and carve their paths to success.

#ChooseToChallenge is this year’s International Women’s Day (IWD) theme, and it reflects Shopee’s belief that women sellers should carve their own paths to success in e-commerce. Shopee helps sellers by working with the US Agency for International Development on projects like E-TAAS ang Pilipinong MSMEs Integrated Digital Marketing Training Program (USAID).

Martin Yu, Director at Shopee Philippines, said, “This International Women’s Day, we are proud to recognize women entrepreneurs who are pursuing their dreams and making a difference to our communities through their businesses. In line with our efforts to make e-commerce for everyone, we provide aspiring entrepreneurs with an environment to succeed with us. We are glad to see many women succeeding on Shopee and encourage aspiring female entrepreneurs to do the same. ”


As more micro, small, and medium entrepreneurs go digital, Shopee presents three female business owners growing their businesses on the platform.

Analyn Sagales, Shiela Reyes-Lao, and Gina Aloush share what prompted them to open an online business.

Analyn Sagales of Jas Healthy Mixed Products

What began as a hobby for Analyn Sagales turned into a business that helped her support her family. She began by introducing her items to coworkers and friends. When more people switched to online outlets for their needs during the pandemic, her company grew in revenue.

Analyn Sagales
Analyn Sagales

Her story serves as motivation for others to pursue their passions. “By selling organic herb teas and soaps, I can channel my passion for farming into promoting personal and family wellbeing. Regardless of your age, gender, or social status, it is never too late to start anything new.”

Shiela Reyes-Lao of 130 Cacao Culture Farms

Shiela Reyes-Lao established 130 Cacao Culture Farms in 2016 to assist cacao farmers and provide employment for women in the community. Her passion for agriculture, coupled with her love of chocolate, inspired her to open a shop on Shopee. Despite the many obstacles, her perseverance led to success.


Shiela Reyes-Lao
Shiela Reyes-Lao

“As a female entrepreneur, it’s a challenge to balance work and our personal lives, so I took it as my responsibility to create a workplace culture that is flexible and helps other women thrive. Through Shopee, I can expand my horizons and help others,” she said. “I also believe in continuing education, so we provide our team members and the women in our community the opportunities they need to develop and learn new skills.”

Gina Aloush of Habbe Tailoring Shop

Gina Aloush went from a hobbyist to a full-time environmental entrepreneur and advocate after turning her passion for environmental conservation into a Shopee business. She opened Habbe Tailoring Shop on Shopee in 2019 after seeing an opportunity to educate others about the environment through eco-friendly items. She now sees consistent traffic and sales on Shopee while continuing to improve her digital skills and grow her company.

Gina Aloush
Gina Aloush

“I used to dream of having a business that not only gives me financial freedom but also the opportunity to make a difference. I want to use this business as a channel to help other people and our planet. I consider myself an advocate for the environment and want to sell products that will help conserve Mother Earth’s health and beauty.”

With the help of Shopee’s robust ecosystem, continually improving in-app features, and convenient digital payment services such as ShopeePay, women sellers like Analyn, Shiela, and Gina can continue to reach a broader target audience and grow their online businesses this 2021.

International Women’s Day Fair

On March 8, users can enjoy up to 90% off on skincare items, makeup, women’s apparel, and maternity products. Shoppers can also look forward to shop vouchers and amazing deals from brands such as Maybelline, L’Oreal Paris, Sanofi Aventis, and fashion brands like Zanzea and Vonda.

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