A new day for PLDT and Smart as they launch new company logos

Philippine’s giant telco PLDT and Smart welcomes the new day with a fresh brand identity as they launch new logos.

New company name too

The new logo comes with the recent change in the name of the company from “Philippine Long Distance Telephone Company” into “PLDT Inc.”

PLDT-Smart has embarked on a three-year digital pivot that aims to transform ints networks into the country’s most data capable infrastructure delivering a growing array of compelling digital services.

This year, the Group has allocated P43 billion for capital expenditures. Around USD100 million more in capex will be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which is referred to as the 700 Mhz frequency band.

PLDT and its various subsidiaries such as Voyager Innovation, Talas Data Intelligence are also developing and offering digital and financial technology services that offer the Group’s customers higher levels of efficiencies and convenience.

“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy.” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan

The new logo explained

The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The logos are shaped like a triangle with the three sides representing Company’s business pillars — exceptional people, meaningful innovations and its valuable customers.

The triangle also the symbol for Delta, the fourth letter on the Greek alphabet, which stands for “Change”

PLDT’s logo is their fifth logo since the 1940s, while Smart is their sixth since 1993.

Evolution of PLDT and Smart logos