BTS to headline Smart Communicaitons “Passion with Purpose” Campaign

  • To launch its biggest campaign to date, the Philippines’ leading telco brand
    Smart teams up with Grammy-nominated music act BTS
  • BTS will star in Smart Prepaid’s “Live Smarter, Live with Purpose” campaign
    in the Philippines

Smart Communications, Inc. has signed Grammy-nominated music act BTS to headline its banner ‘Live Smarter, Live with Purpose’ 2021 campaign.

BTS will star as Smart’s newest ambassadors in a world-class ad campaign set to be launched in the first quarter of 2021. The collaboration aims to demonstrate the support of BTS for Smart’s objective of empowering Filipino youth to live their lives with passion and intent.

“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.

Considered as the biggest band in the world, BTS has become a powerhouse in the world. The worldwide pop scene with a legion of youth followers that slices through genres and geographies. The septet was recognized through its music for delivering a timely message of comfort and hope to fans worldwide.

“Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple. This way, the young generation are empowered to immerse in their interests and succeed with their pursuits,” said Jane J. Basas, SVP and Consumer Wireless Business Head at Smart.

Stay tuned for the release of BTS’ “Live Smarter, Live with Purpose” campaign by
following Smart Communications on Instagram and Twitter (@livesmart), as well as
Facebook (

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