CIMB Bank Philippines, a leading provider of digital banking services, promised to give Filipino millennials better financial products and a financial literacy program to help them get over their financial limitations, which the Bank’s research showed were the biggest thing stopping them from following their life’s purpose.
In a study done with the Southeast Asia consumer research firm Milieu Insight and the Ateneo Business Resource Center of the Ateneo de Manila University John Gokongwei School of Management, it was found that 1 in 2 Filipino millennials surveyed is not pursuing their life purpose or think they are not making progress on it. The study also found that 65% of Filipino millennials who were asked said that money was the biggest thing stopping them from following their life’s purpose.
CIMB Bank Philippines Chief Marketing Officer Bunny Aguilar said that the company will soon launch an active financial literacy campaign and offer meaningful financial products as an advocacy for the Filipino millennials. “To learn that half of the Filipino millennials are not actively pursuing what they think they’re meant to do, their life purpose because of financial limitations, we took it upon ourselves to let them know that CIMB is here to encourage them to live their life purpose. We will provide better accessible financial solutions and financial literacy awareness to help them and our customers achieve their life goals,” Aguilar said.
Aguilar also revealed that the study and partnerships with Ateneo and Milieu Insight are the first steps in repositioning the CIMB Bank PH brand with purpose at the center. “With our #LiveYourPurposeWithCIMB program, we will focus all efforts on making the CIMB brand in the Philippines as the digital banking service provider that helps our customers pursue their life purpose,” Aguilar said.
More details about CIMB study is right here – https://www.cimbbank.com.ph/en/our-dna/live-your-purpose.html
