For LG Philippines, the Holiday Season is the best way to share the blessings as it outlines various initiatives they have lined up with the goal of providing a Bigger & Better Christmas for all, LG combined Filipinos’ love for the holidays with the brand’s mission of always giving back to the community.
LG x Netflix
To give back to the community, LG in partnership with Netflix features a holiday film headliner, Klaus. For every purchase of LG TV, you also get an accompanying 6-month Netflix subscription for free.
Klaus, the headliner for Netflix’s holiday lineup, is an entirely 2D animated movie. Netflix first, that harkens to the old Christmas shows we’ve come to know and love. Legendary actor J. K. Simmons provides the voice for the titular Klaus, a reclusive carpenter whom Jesper discovers living alone in a cabin, where he makes his own handmade toys. Like the movies of yore, Netflix hopes that Klaus becomes a Christmas tradition that’s destined to be replayed every holiday season for the years to come.
LG x Animation Council of the Philippines, Inc.
LG requested the presence of the Animation Council of the Philippines, Inc. (ACPI) to share their thoughts on the use of 2D animation in Klaus, how LG OLED TVs are the best platform to watch it, as well as to discuss the state of the local animation industry as a whole.
And as a token and an early Christmas present for the organization, LG Philippines donated LG TV. Inkwun Heo, LG Philippines’ Managing Director, recognized the importance of the ACPl’s role in the local industry and how their influence shapes the evolution of picture quality.
Another present LG has given for the community during the holidays is the #ShareTheGoodLifewithLG campaign. As a way of giving back to the community, LG Philipines has dedicated a portion of each sale of an LG product to go towards furnishing the children of Shelter of Hope.
Moreover, LG has committed to donating entertainment systems and home appliances worth more than P1Million to Shelter of Hope. The NG is currently building a new home for their resident children who are cancer patients and these gifts will provide much needed Christmas cheer.