The recently launched MX-5 RF has just been awarded the “Red Dot: Best of the Best” prize at the 2017 Red Dot product design awards. The first-ever two-seater hardtop retractable fastback from Mazda is the latest rendition of the original soft-top fourth generation MX-5 that also won the same award when it was launched in 2015.
The MX-5 RF bagged the highest honor available from the internationally acclaimed annual competition.
According to organizers, “Best of the Best” winners are the products of design visionaries who managed to achieve a perfect harmony of functional quality, seductiveness, usability and more.
“With the MX-5 RF, Mazda has truly come up with a timeless sports car design that is worthy of praise and admiration,” says Steven Tan, President and CEO of Bermaz Auto Philippines, the exclusive distributors of Mazda vehicles and parts in the country. Tan adds, “The retractable fastback design is unique because not only does it complement the already stunning lines of the KODO – Soul of Motion styling that made the original soft-top a gorgeous sports car, but it also provides an innovative package that efficiently combines a pure open-top driving experience with the practicality, comfort and security of a powered hard-top which many Filipinos have been waiting for in the MX-5.”
MX-5 RF Launch in PH
The MX-5 RF was unveiled locally in the recently concluded Manila International Auto Show with the first batch of 11 owners taking delivery of their cars on the last day of the event. It features a one-of-a-kind power retractable hardtop that is lightweight and efficient, opening or closing in a remarkable display of Japanese origami in only 13 seconds. Adding coupé practicality to the MX-5’s matchless open-top driving fun, the RF deepens the overall experience while remaining true to the Mazda tradition of Jinba Ittai, or “rider and horse as one body”, that has made the MX-5 a legend – and the best-selling roadster in history.
Sixth Red Dot Award
This the sixth Red Dot prize to date for the Mazda’ KODO-based current model generation. The Mazda CX-3 and Mazda2 also won awards in 2015 (alongside the soft top MX-5) after the Mazda3 and Mazda6 took home honors in 2014 and 2013, respectively.