Foodpanda, an online food and grocery delivery platform, and the NBA today announced a multiyear marketing partnership, making foodpanda the league’s first-ever official food delivery partner in the Philippines.
This was announced today in advance of Monday, February 20th’s live broadcast of the 72nd NBA All-Star Game on One Sports and NBA TV Philippines at 9:00 a.m. PHT. With a shooting competition for local amateur players, foodpanda App users, and foodpanda delivery riders, NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa and foodpanda Philippines Director for Growth Guilherme Porto made the announcement at an event held at the SM Mall of Asia Music Hall in Pasay City.
“Filipinos are known for their immense passion for basketball, and in the same way that the NBA is among the most popular sports leagues in the country, we’re committed to shaping foodpanda as the preferred choice of local consumers for online food delivery,” said Porto. “We’re incredibly thrilled to launch this collaboration together with the NBA and offer engaging campaigns and activities to food lovers and sports fans alike.”
Guilherme Porto, foodpanda Philippines Director for Growth
“We’re excited to welcome foodpanda to the NBA family and to deepen our engagement with our passionate Filipino fans by leveraging foodpanda’s avid subscriber base,” said Dichupa. “We look forward to working together to offer new and creative experiences that will bring fans and players in the Philippines closer to the game.”
Mae Dichupa, Senior Director, Global Marketing Partnerships
The NBA 3X Philippines presented by Mountain Dew is a 3-on-3 basketball competition combining men’s and women’s teams and NBA entertainment, and foodpanda has signed on as an official partner for the event, which will take place in Metro Manila next month. Throughout the NBA season, foodpanda will be featured in select broadcasts on TV5 and One Sports through virtual signage on the court and the introduction of competitions that will give foodpanda customers in the Philippines the chance to win exciting NBA prizes.
Fans in the Philippines can download the official foodpanda app via the App Store and Google Play and visit their official Facebook, Twitter and Instagram for the latest news and offerings.
For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, Twitter and TikTok.
