PLDT HOME, and Smart Communications, topped industry awards in two different categories at the first ever Share of Voice Awards (SOVA) presented by digital agency AllFamous Digital.
PLDT HOME won the Best in Customer Service award while Smart bagged the Most Positively Talked About award, both for the telecommunications industry.
Receiving the awards for PLDT HOME and Smart are (from left): PLDT/Smart EVP and Consumer Business Group Head Ariel P. Fermin, Smart Department Head for Brand Equity Management Carlo Endaya, PLDT VP and Head of Home SSC and Retention Management Paolo Lopez, and PLDT VP and Home Marketing Head Gary Dujali.
According to AllFamous Digital’s website, SOVA is the “first annual industry awards show of its kind that’s based on what millions of netizens in the Philippines say about brands on social media and various online channels.”
Share of Voice is an industry accepted social media metric that measures a brand or a company’s online presence through netizen’s posts and conversations. The recognition was based on a quantifiable measure of public online sentiment, using the Salesforce Radian 6 listening and social analytics tool.
Over a 12-month period, Radian 6 culled brand mentions on social media and other online channels like blogs, news, and forums. It then computed the percentage of positive mentions versus the total number of mentions received by each brand across 11 industries.
“This recognition is meaningful to us because it was given not by a selected group of people but by millions of Filipino netizens who are happy with our service. It is very heartwarming to know that a lot of netizens have taken time to say positive things about PLDT HOME and Smart,” PLDT/Smart EVP and Group Consumer Business Head Ariel P. Fermin said.