Shopee Empowers Content Creators To Enhance Online Shopping Experiences Ahead of the 11.11 Mega Pamasko Sale
Shopee, Southeast Asia’s biggest e-commerce platform, is pleased to announce the significant expansion of its creative ecosystem as it prepares for the highly anticipated 11.11 Mega Pamasko Sale. In today’s digital marketplace, content creators are more than just influencers; they play an important role in improving the online buying experience by providing authentic reviews, targeted suggestions, and inventive and interesting product discovery.
Creators Driving Engagement and Sales
With the explosion of content creators on social media today, these online celebrities are becoming a driving force in the modern consumer’s purchasing journey. According to Kantar’s 2023 “Philippine Media Landscape” research, 60% of Filipino customers purchased a product after seeing it mentioned by a content producer. Their impact over purchasing decisions is increasing, particularly in an e-commerce world where options appear limitless.
In this setting, the Shopee Affiliate Program has developed as an effective instrument for building trust and participation among customers. The Affiliate Program pays a small commission to registered Shopee affiliates whenever someone orders an item they promote. Credible content providers seal their approval and share their favorite and trusted Shopee finds, ensuring that their followers receive high-quality products and a pleasant online buying experience.
Sharlaine Andal began her affiliate adventure by purchasing stuff from Shopee to renovate her apartment and documenting her experience in a video. Shortly after, she was invited to join the Shopee Affiliate Program, which opened up a new revenue stream through her work. “It is fantastic that I can share the high-quality, legitimate things I buy on Shopee with my followers while also earning a commission,” Andal said.
“What’s even better is the sense of community I found with my fellow affiliates,” she added. “It’s not about competition, but about having fun promoting great products at great prices together.”
Over the past year, the Shopee Affiliate Program has experienced remarkable growth, seeing close to 600% year-on-year increase in new affiliates compared to 2023. This surge highlights the growing value creators bring to brands and sellers in driving traffic and boosting conversion rates. During the platform’s recent 9.9 campaign, the program successfully facilitated millions of transactions through personal recommendations and honest product reviews by social media creators. This highlights the effectiveness of content creation in generating revenue for both users and businesses.
Innovative Platforms for Enhanced Content Creation
Shopee continues to lead the way in supporting creators with features that maximize engagement and earning potential:
- Shopee Live: As a cornerstone of the platform’s interactive shopping experience, Shopee Live continues to grow with over 60% increase in viewership year-on-year. With millions of streams conducted on the platform in 2024 alone, this feature allows creators to connect directly with their audiences, showcasing products in real-time and fostering community and trust.
- Shopee Video: This newly launched feature has already been delivering impressive results, with creators producing 10 times more content on Shopee Video in the first quarter of 2024. By providing brands and sellers a lasting platform to host their content, they can maximize the reach and earning potential of a single piece of content. Shopee Video has proven instrumental in increasing brand visibility, consumer engagement, and order conversion through seamless content-to-checkout experiences. This was demonstrated during Shopee’s recent 9.9 campaign, where orders on Shopee Video increased six-fold compared to the average day.
Creator Maria Jhazelle, also known as callieszn on Shopee, gained over 1.1 million followers and doubled her earnings in 2024 after transitioning to full-time streaming. By actively engaging the beauty community during her highly anticipated streams on Shopee Live, she increased daily sales by 62%.
From Runway to Everyday: The Go-To Platform for Millions of Fashion Deals
Fashion creators play a key role in ensuring a smooth online shopping journey for apparel– a category where concerns of sizing and fit often cause hesitation By offering product demonstrations and sharing honest reviews about fit, comfort, and material, these creators build trust with buyers. Following Shopee’s active efforts to ensure a trustworthy, reliable shopping experience, the app saw a 140% growth in Fashion orders during its last 9.9 sale, signaling the growing opportunities for fashion sellers and creators.
Additionally, Shopee also showcased its increasingly robust assortment of fashion items on its platform, ranging from established international brands like Cole Haan, Jag, Lee, and Forever 21 to trendy up-and-coming labels like Lovito, Tala by Kyla. Through personalized product recommendations and growing partnerships with content creators on features like Shopee Live and Shopee Video, users get an inside look at how stylish pieces look when worn and shoppers are increasingly turning to Shopee where they can explore millions of fashion deals.
A Call to Creators: Join the 11.11 Celebration
As the 11.11 Mega Pamasko Sale draws near, Shopee invites content creators to seize this unparalleled opportunity, especially with e-commerce in the Philippines projected to grow to $30 billion by 2027. This is the ideal moment for creators to join the Shopee Affiliate Program and leverage the heightened shopping activity as the holiday season approaches.
These online shopping activities have become a local cultural phenomenon and one of the key events associated with Christmas in the Philippines. At Shopee’s last 11.11 Mega Pamasko Sale in 2023, the e-commerce giant saw an 8x uplift in new Shopee Live viewers– a clear sign that online shopping continues to thrive in the country.
Shoppers can be assured of a seamless, reliable, and exciting online shopping experience at Shopee’s 11.11 Mega Pamasko Sale with On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend. On November 11, shoppers can check the Shopee app at 12 midnight, 12:30 AM, 12 noon, and 6:30 PM with 11.11 Rush Deals, where they get a chance to score enormous offers on must-have products like the Xiaomi smart TV, Dyson Airwrap, and Nintendo Switch. Users can also go to the Shopee app to play Shopee Shake and get the chance to win up to 1.1 million Shopee Coins.
A Cultural Shift Towards Content Creation
The rise of content creation has become a cultural phenomenon, shaping the daily lives of millions. Shopee is proud to offer innovative platforms that allow creators to monetize their passion while delivering a seamless online shopping experience to consumers. This shift empowers individuals, sparks creativity, and fosters a sense of collaboration within the community where creators and consumers connect.
Join us in celebrating the transformative power of content creation and its integral role in the future of e-commerce.