We spotted this on Twitter just few minutes ago! And we would like to congratulate Smart Communications for bagging the Best Use of Mobile in Emergency or Humanitarian Situations
The winner of Best Use of Mobile in Emergency or Humanitarian Situations is Smart Communications for Smart's SafePh: Yolanda Response #GMA14
— GSMA (@GSMA) February 25, 2014
Smart’s SafePH won the award. Here is the brief description about the campaign:
Smart Communications for Smart’s SafePh: Yolanda Response
SafePh is a year-round emergency preparedness and disaster response campaign that aims to raise public awareness and strengthen internal capabilities. The Philippines was already hit by 25 typhoons as of early December. Just a month before Super Typhoon Yolanda, the Philippines was hit by several disasters – two strong typhoons in Luzon (Typhoon Santi and Typhoon Vinta) and a strong earthquake in Bohol Islands. For Super Typhoon Yolanda, mobile services play a crucial role in providing communications as relief and in longer term rehabilitation for the whole Central Philippines.
And here’s the Judges’ Comments:
A response commended on many levels: preparedness, partnerships, and the rolling out of a whole portfolio of services aimed at improving communications access for the affected community in a rapid response fashion.
The 2014 GSMA Awards happened during the Mobile World Congress in Barcelona, Spain where a lot of mobile devices are announced.
Globe on the other hand has also won an award. Read our next post! 😉
