For a company to continue its relevance in the fast phased world of technology there is no space for being stagnant. Move forward and move forward fast – these are the true grit of a company pushing not only the limits of what they can provide their customers but what they think the customers would need in the near future as well. The single word for describing what I just mentioned is innovation and there is no other company that showed continued and consistent technological innovation more than SONY.
As quickly as it can SONY has added further innovations to most of their digital equipment. Not only would they change their equipment’s look and feel but also technical innovations that would improve the digital equipment’s functionality.
As such in line with this, Sony has released the A7 II (ILCE-7M2), the newest in the A7 series of interchangeable-lens model, offering the world’s first camera with optical 5-axis image stabilisation designed for a full-frame image sensor.
“The arrival A7 II marks Sony’s commitment towards continuous innovation; we have already witnessed this when we launched the A7S and A7R–the world’s smallest and lightest interchangeable-lens full-frame camera,” said Nobuyoshi Otake, President and Managing Director, Sony Philippines. “With the new A7 II, we carry on the traditions of the A7 series of outstanding image quality and compact sized cameras that set new standards for professionals and enthusiasts around the world.”
The kit is best for newbie and armature photography hobbyist looking for one of the best digital single-lens reflex camera(DSLR) for taking both stills and actions shots and here are just a few of what this DSLR from SONY can do.
World’s first full-frame camera with optical 5-axis image stabilization
Detect and correct various camera shake along five axes for still images and video, including angular shake (pitch and yaw) that tends to occur when shooting with a telephoto lens, shift shake (along the X and Y axes) that becomes noticeable as photographing magnification increases, and rotational shake (roll) that often affects shots at night or when recording video.
Handheld low-light shooting at slower shutter speeds becomes possible, allowing for greater creativity and mobility without the need for a tripod. The camera’s in-body image stabilization’s therefore effective even in combination with E-mount lenses without Optical Steady Shot (OSS).
For A-mount lenses using optional mount adapters such as LA-EA4 or LA-EA3, camera shake is compensated for along five axes within the camera body. Users can enjoy unparalleled freedom with a wide-range of lenses without worrying about camera shake.
They can even monitor the corrected image in real-time on the camera’s LCD screen or in the OLED viewfinder for fine-tuned framing and focusing even when using a telephoto or macro lens.
In this and other scenarios, users can enjoy beautifully rendered images from the full-frame sensor with the convenience of image stabilization. In-camera image stabilization also offers sharper images for those using A-mount lenses on an optional lens adapter.
Speedy, accurate auto-focus with Fast Hybrid AF
117-point focal plane phase-detection AF sensor and 25 contrast detection AF points are placed over a wide area of the screen, making use of the superb tracking capabilities of the phase detection AF and therefore enabling clear capture of moving subjects that might otherwise evade focus.
A more advanced algorithm is used to detect the subject position, enabling optimal lens drive. In a variety of scenarios, auto-focus is very responsive?–?30% faster than in previous models. An improved Sony algorithm for the prediction of moving bodies results in a 1.5 times improvement in performance in tracking a subject and predicting its next movement.
Additionally, AF and automatic exposure (AE) continue to track the subject during high-speed continuous shooting (up to 5 fps), so that a sudden movement or expression of the subject is never missed. Finally, greatly improved tracking ability and subject capture are made possible through the advances in image analysis technology with “lock-on AF”, a feature that optimizes focusing on the subject in accordance with its size.
Enhanced usability and reliability
Grip shape and height keep the camera steady even when using a large telephoto lens. The shutter button has been shifted toward the front, to a position that feels more natural. This, along with the button’s increased size, helps reduce camera shake. Shooting comfort and convenience were a priority in design. Ten customization buttons can be assigned to any of 56 functions.
The tilting display features a White Magic LCD screen for exceptional visibility even under bright sunlight.
An XGA OLED Tru-Finder viewfinder with a 2.36 million dot equivalent resolution and high contrast enables faithful reproduction of setting adjustments and fine-tuned focusing using magnified display or peaking features, and bokeh effects. The viewfinder also allows clear review of previous shots and because the camera is fully APS-C-compatible, it displays the entire view even when APS-C lenses are used.
Sturdy magnesium alloy construction of the top, front cover and internal structures ensures that the camera is both durable and light. The robust mounting structure easily handles large telephoto lenses, heavy video lenses, and many others.
Main buttons and dials are also sealed to help keep out moisture and dust, and an interlocking double layered construction of media and port covers as well as body seams ensures greater moisture and dust resistance. Overall, the camera is designed to be used by photographers in any number of situations without having to worry about the safety of their cameras.
After the camera is switched on, it is ready to shoot 40 per cent sooner than current models .
The A7 II (ILCE-7M2) is priced at P89,999 (Body Only) and at P105,999 with 28-70mm kit lens.
