Multiply the Fun: DigiPlus’ transformation continues with new look
DigiPlus Interactive Corp, a rapidly expanding digital entertainment company in the country, has recently revealed its fresh appearance and comprehensive branding to coincide with its shift towards digital transformation.
“We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” DigiPlus President Andy Tsui. “Our new visual identity better reflects our continued drive to be most innovative digital entertainment company in the Philippines that combines cutting- edge technologies to multiply the fun and happiness in people’s lives.”
In its pursuit to become the leading diversified entertainment and leisure destination in the Philippines, DigiPlus has enlisted the expertise of internationally acclaimed brand specialist, Landor, for its brand transformation endeavor. Leveraging Landor’s extensive knowledge of brand architecture and visual design, DigiPlus aims to fully unleash the immense potential of its brand.
DigiPlus has unveiled a fresh appearance that is based on its new brand purpose: to envision the exciting new opportunities that arise when we unite various elements. The updated DigiPlus logo showcases interconnected shapes united by an intersection – two basic components that combine to form something innovative, reflecting the core of DigiPlus.
In addition, the new brand colors, which include hues of blue and purple, give the revamped DigiPlus emblem a more youthful, technology-driven appearance that aligns with the company’s status as a pioneer in digital entertainment. DigiPlus is the force behind the nation’s top digital entertainment platforms, such as BingoPlus, ArenaPlus, BingoPlus Poker, Tongits +, and more.
The reimagined logo is accompanied by a fresh tagline – Multiply the fun. This new tagline from DigiPlus signifies the various ways in which the brand influences its stakeholders.
The company amplifies the enjoyment by establishing digital entertainment platforms where individuals can have fun and entertain themselves at any time and any place. Simultaneously, it is dedicated to increasing the enjoyment and the positive impact through social development initiatives under the BingoPlus Foundation.
