Microsoft opened its first two authorized reseller stores in the Philippines last June 27 and July 4. The stores are located in the Cyberzone areas of SM North EDSA Annex and SM Megamall — two of the biggest shopping centers in the country.
Guests eagerly lined up outside the stores even before they officially opened their doors as they anticipate for the grand opening. Microsoft PH chief Karrie Ilagan was there to cut the ribbon. She was joined by Milette Rosal, Marketing Head – Mobile Devices Sales; and Paul Foo, Head of Channel Operations, Pan Asia; together with Microsoft store partners, Mind Alliance Ventures Inc.’s CEO, Edwin Tan and VP for Operations, Edward Tan.
Karrie Ilagan, Microsoft Country GM Philippines; Edwin Tan, CEO, Mind Alliance Ventures Inc.; Benedict Buhain, Business Unit Head, Altus Communications Inc.; and Milette Rosal, Microsoft Marketing Head – Mobile Devices Sales Philippines
Exciting deals and other exclusive promos were offered during the opening. Various Lumia mobile devices and accessories, and the grand prize that included a Lumia 1520, an HP Stream 8, and an Office 365 FREE subscription bundle were also given away to lucky raffle winners. Also present during the North EDSA opening were top model and TV personality, Fabio Ide and Fifth Solomon of ABS-CBN’s Star Magic – both of whom are Lumia supporters who joined in on the fun and shared the Windows experience with their fans.
The stores offers bunch of Microsoft Lumia smartphones, accessories, and other products such as the Office 365 Personal, HP Stream 7 and 8 tablets, and HP Pavilion X2 laptop. Both opening days generated a remarkable growth in sales for Microsoft. The newly-launched Lumia 640 XL and Lumia 540 Dual SIM were, of course, the run-away favorites.
The opening of these Microsoft stores comes as a monumental feat for the company as it is looking to sustain its sales and strengthen its presence in the country, especially with the much anticipated release of Windows 10.