GCash & Heart Evangelista Pave The Way for a New Era of Financial Progress for Every Filipino
Following a successful year marked by its dedication to financial inclusion for all, GCash, the leading finance app and the biggest cashless ecosystem in the Philippines, embarks on a new chapter—a period of financial advancement—with its latest ambassador, Heart Evangelista-Escudero.
The collaboration with GCash was launched with a pledge to guide Filipinos on their journey towards financial growth. Heart’s personal experiences demonstrated how GCash has been instrumental in her financial journey, offering advice and insights on maintaining it.
Neil Trinidad, GCash’s Chief Marketing Officer, elucidates: “This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry – all through GCash. We’re very excited to have Heart Evangelista lead the way and inspire all Filipinos in their financial progress era.”
A glimpse into the GCash Spotlight event held on February 7, 2023, reveals Heart Evangelista-Escudero sharing how GCash has been a catalyst in her financial journey and offering insights and tips on achieving financial growth.
Heart’s Journey with GCash: The Icon of Our Financial Progress The unveiling event was a live recording for an upcoming episode of GCash Spotlight, scheduled to be released on GCash’s YouTube channel this month.
The theme of the episode draws inspiration from Heart’s popular vlog series where she narrates her adulting journey. The GCash Spotlight event, hosted by Boy Abunda, delved into the significant impact GCash has had on Heart’s professional and personal life. It consisted of four segments that explored how she leverages the app’s diverse features and products to save, spend, and invest more effectively.
A New Era, A Fresh Start The first segment was an informal conversation with Heart where she discussed how GCash has been instrumental in her journey towards financial growth.
From the ability to “send love” to any GCash user for free with Express Send, to the convenience of the Scan-to-Pay feature at millions of local and international merchants, to exclusive discounts when using GCash to Pay Online for her purchases, Heart expressed how much the app has simplified her payment process.
Heart shares, “My financial journey has been transformative. Whether it’s managing my everyday expenses or seeking out the best deals, GCash has played a really big role in that. For me, GCash is the best way to pay because of the ease and convenience it offers for every kind of situation.”
Heart also recently discovered the advantages of using GCash overseas. She uses the new GCash Card for shopping in Paris due to its low forex and absence of surprise fees or charges.
Save, Splurge, Invest The launch event then transitioned into an engaging game of “Save, Splurge, or Invest”. Heart shared some of her saving strategies that allow her to indulge in personal luxuries. The event also highlighted Heart’s investments, showcasing key aspects of her life, demonstrating that saving and growing her money doesn’t have to limit her lifestyle.
In her own words, “GCash fits into your life and makes so many things easy. Pwede mo i-Gcash ang kahit ano – money, bills payment, mag-set up ng savings, insurance kahit investing in stocks – and the more you explore your GCash app, the more you learn to love it.”
When it comes to smart financial management, GCash introduces GSave to its users, a savings marketplace where users can open and access savings accounts, and earn up to 6.5% p.a. interest, powered by Unobank.
