Smart Padala, the remittance brand of PayMaya (formerly known as Smart EMoney, Inc.), launches today its new campaign with celebrity Angel Locsin as its new brand ambassador. This is part of the efforts to strengthen the brand leadership in the remittance industry.
The new campaign aims to reinforce the brand message of Smart Padala which is PadaLapit.
According to reports from the National Baseline Survey of Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015, it is estimated that on average, Pinoys take around 22 minutes to reach the nearest remittance center. It also costs an average of P43 for a roundtrip fare.
Smart Padala Centers Nationwide
There is a Smart Padala in every municipality and the company confirmed that currently they already have 15,000 centers nationwide. Users can just go to their “suking tindahan” and send money to their loved ones.
Since the brand was launched over ten years ago, Smart Padala has been enabling our contrymen to send and receive money anywhere in the country in a fast, easy and secure, and affordable manner. With this campaign, we reaffirm and strengthen this “PadaLapit” brand that has made us a fixture of Filipino life,” said Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovation.
Angel Locsin as Smart Padala brand ambassador
Known to be a family-oriented celebrity and an advocate of various causes, Angel Locsin was chosen by Smart Padala as the ideal ambassador for the brand as it intensifies its push fo financial inclusion.
“I’m proud to be the new ambassador of Smart Padala. Naniniwala ako sa brand dahil malaki ang naitutulong ng Smart Padala sa mga manggagawa at pamilyang Pilipino. By representing the brand, I hope to help in Smart Padala’s mission to uplift more lives and communities,” said Angel Locsin
Smart Padala fosters entrepreneurship
Not only Smart Padala helps in mobile money remittance, it also fosters entrepreneurship in the community.
Through this remittance model, the company provides micro-entrepreneurship opportunities. Anyone can be a partner and open a Padala Center. All they need is a cell phone and basic business documentary requirement paired with a driving passion for being of service.
Smart Padala can be used with any network SIM card.
