Global Foldable Smartphone Market Expected to Reach 55 Million Units by 2025, as OPPO Sees Increased Market Share in Major Regions
In the past few years, foldable smartphones have become increasingly famous. Since they first came out, there has been a lot of excitement at product launches worldwide.
To learn more about the competitive field of flexible smartphones, Counterpoint’s study found that the most important findings are that global shipments of foldable smartphones are expected to reach 55 million units by 2025. International smartphone brands have made a lot of progress in this business.
Smartphone makers are shifting their strategy to the high-end market. In this market, foldable smartphones have become a game-changing innovation that gives customers a new way to experience technology. OPPO, a major global smartphone maker, is at the forefront of this revolution. The brand’s efforts are changing the way foldable smartphones are made.
Counterpoint’s research shows that shipments of foldable smartphones worldwide are expected to increase, with a Compound Annual Growth Rate (CAGR) of 114% from 2019 to 2025. The number of units shipped worldwide is projected to quadruple by 2025, reaching an impressive 55 million units. Smartphone brands have been at the forefront of this fast-paced market, helping the industry change and grow.
Overtaking all other markets, China had a huge 26% share of the global foldable smartphone market in 2022, making it the world’s biggest flexible market. Smartphone brands have helped the industry grow by offering a wide range of products, developing new technologies, and keeping prices low. Because everyone worked together, the number of folding smartphones shipped increased by an amazing 19% year-over-year (YoY) in 2022.
OPPO’s Role in Elevating the Global Foldable Smartphone Market
OPPO has been very important to the growth of foldable smartphones worldwide. When OPPO released the Find N in 2021, it changed how people used foldable devices and made them essential to people’s everyday lives.
OPPO is committed to new ideas in areas other than software. The OPPO Find N2 Flip is the brand’s first flip foldable phone. It has the best Flexion Hinge in the business, which makes super-slim creasing and can handle over 400,000 folds.
At first, the Find N2 Flip had the flip phone’s giant cover screen.
It was 3.26 inches wide and tall, perfect for most uses. The stylish new shape has also added new features to the flip phone. For example, FlexForm Mode lets users use the main camera for selfies, group photos, and even video.
The OPPO Find N2 Flip not only changed the way we take pictures and movies, but it also had the fastest charging of any flip phone: 44W SUPERVOOC, which charged the 4,300mAh battery from almost empty to 50% in just 23 minutes. Due to its many firsts in the industry, the OPPO Find N2 Flip has about 15% of the flexible smartphone market in China. When the OPPO Find N2 is added to the mix, that number rises to 22%.
Foldable Smartphone Market Expansion and the Future
Focusing on the very high-end market, foldable smartphones are projected to more than double their sales share worldwide, rising from 7% to 16% by 2025. This means that the market for high-end smartphones has a lot of promise, which is why technology companies worldwide are entering new markets.
Also, from 2021 to 2022, the number of foldable shipments in APAC grew by 50% yearly. This shows that more people want these kinds of devices, so companies like OPPO brought their Find N2 Flip to the area. The Find N2 Flip got great reviews in APAC, like in Thailand, where OPPO’s phone had up to 55% of the folding smartphone market in its first month of sale, making it the market leader. This kind of feedback has only pushed OPPO to develop new ideas in the foldable market to make more high-value devices for people in APAC.
There is no doubt that foldable computers have improved over the years. The next wave of foldable smartphones should perform better than traditional flagship devices. They will also gain much market share and popularity over the next few years as smartphone brands spread their reach to more international markets. Leading the way with new goods and software improvements that are changing the foldable smartphone landscape is OPPO, a pioneer in this field. As the market changes, OPPO is still dedicated to giving users the best experiences possible and expanding the limits of what foldable devices can do.
The OPPO Find N3 Flip, the company’s newest clamshell-folded smartphone, came out in China on August 29, 2023.
It will soon be available everywhere else, making it even better than the last generation of foldable smartphones.